An An Implementation of Micro, Small, and Medium Enterprise (MSME) Opportunities and Challenges In The Pandemic Era : A Literature Review

Implementasi Peluang dan Tantangan UMKM di Era Pandemi : Literature Review

Authors

  • Deddy Sulestiyono Sekolah Vokasi Universitas Diponegoro
  • Maya Aresteria Sekolah Vokasi Universitas Diponegoro
  • Lia Iva Budi Lestiani Sekolah Vokasi Universitas Diponegoro

Keywords:

implementasi, UMKM, Era Pandemi

Abstract

Abstract

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This study aims to describe the opportunities that can be achieved by prospective MSME actors in the pandemi era. In this study, the qualitative methods and descriptions of students who have succeeded in becoming MSME actors in this pandemi era are explained so that they can directly apply the knowledge gained to in their lives as the implementation of Kampus Merdeka : Merdeka Belajar, it can further be applied by all prospective MSME players, so it can help to improve the economy in Indonesia.

References

For Academic Journals:
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. Jurnal Dinamika Manajemen, 8(1), 20-29.
Hanum, A. N., & Sinarasri, A. (2017). Analisis Faktor-faktor yang Mempengaruhi Adopsi E- Commerce dan Pengaruhnya Terhadap Kinerja UMKM (Studi Kasus UMKM di Wilayah Kota Semarang). Maksimum, Vol. 3(2), 1-15.
Hardilawati, Wan Laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi & Ekonomika.
Hendrawan, A., Sucahyowati, H., Cahyandi, K., Indriyani, & Rayendra, A.. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk UMKM Asti Gauri di Kecamatan Bantasari Cilacap. Jurnal Administrasi Dan Kesekretarisan, 4(1), 53-60.
Lestari, S. P., & R, K. A. (2019). The Effect Of Product Quality Toward Interest. 5(2), 95-102.
Ningtyas, P. K., Sunarko, B., & Jaryono. (2015). Analisis Faktor Yang Mempengaruhi Adopsi E-Commerce dan Pengaruhnya Terhadap Kinerja UMKM. 21, 95-107.
Prabowo, W. A. (2018). Pengaruh Digital Marketing terhadap Organizational Performance Dengan Intellectual Capital Dan Perceived Quality sebagai Variabel Intervening Pada Industri Hotel Bintang Tiga Di Jawa Timur. Jurnal Manajemen Pemasaran, 12(2), 101-112.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.
Tripayana, S., & Pramono, J. (2020). Kualitas Produk, Pelayanan, dan Loyalitas Pelanggan Dimana Kepuasan Sebagai Variabel Intervening pada UKM Start Up Pariwisata Kombuchi Brewing Co, Bali. Jemap, 2(2), 182.
For Books:
Gunawan, I. (2017). Metode Penelitian Kualitatif. Jakarta: Bumi Aksara.
Kotler, Philip dan Amstrong, G. (2012). Principles of Marketing (15th ed). Pearson Education Limited.
Laudon, K. C., & Traver, C. G. (2016). E-commerce 2016: business. technology. society. Global Edition.

For Internet Sources:
Heliantina, Farah. (2017). Ekonomi Digital Mempercepat Pembangunan Ekonomi. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. Available at: www.ekon.go.id.
Helmalia, H., & Afrinawati, A (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. Available at: https://doi.org/10.15548/jebi.v3i2.182/.
https://www.go-bizz.com/2019/08/biaya-daftar-atau-bagi-hasil-gofood.html
https://kampusmerdeka.kemdikbud.go.id

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Published

2021-07-08