The The Influence of Marketing, Empowerment, and Training Strategies on the Productivity of Tapis Fabric Craftsmen

Authors

  • Bung Sucinda Uin raden intan Lampung
  • Meliyanti Meliyanti UIN Raden Intan Lampung
  • Pramudya M Iqbal Arya UIN Raden Intan Lampung
  • Sanjaya Vicky F UIN Raden Intan Lampung

Keywords:

Keywords: Marketing Strategy, Empowerment, Training, and productivity

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.
Keywords: Marketing Strategy, Empowerment, Training, and productivity

References

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Published

2021-01-26

Issue

Vol. 2 No. 1 (2021): Periode Januari 2021 - JEMA

Section

Articles

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